Motivations For Content Generation In Social Media

5 motivations for sharing.

Motivations for content generation in social media. As a result many people produce content conversation blogs photos videos etc for social media purposes. The concept of user generated content ugc describes this turn and provides the starting point for this article proceeding from an overview of previous research on motives for. Content creation is the contribution of information to any media and most especially to digital media for an end user audience in specific contexts. Not only were the 18 gratifications sought items able to provide a wealth of contextual information relating to internet users motivations in social media content generation but also the data yielded clear evidence for the multi factorial nature of socio psychological needs being fulfilled.

To define ourselves to others. Introduction social media have grown quickly in popularity in a relatively short time. Content generation user generated content ugc motivation social media participation. To share about ourselves.

Typical forms of content creation include maintaining and updating web. To grow and nourish our relationships. Content is something that is to be expressed through some medium as speech writing or any of various arts for self expression distribution marketing and or publication. Data were gathered from a probability sample of 596 social media users through a telephone survey in 2010.

Another major category of motivation for our use of social media is to share about ourselves. These are all important to marketers to understand why their content is passed around online. Whether you re using linkedin or other more mainstream social platforms social media does have serious professional benefits. The aim of this article is to explore motivations for content generation in social media where the audience plays a more active role in producing and sharing content.

The majority of generation zers 77 and millennials 79 use social media multiple times a day but millennials are more likely to divide their time across a wider range of platforms while generation zers spend more time on fewer platforms. According to the study sharing is driven by these 5 motivators. More than 80 of every generation uses social media at least once per day making social media part of their daily routine. Net generation social media uses and gratifications abstract this study examines the roles of the gratifications sought and of narcissism in content generation in social media and explores the generational differences in motivations and in narcissistic personalities when predicting the usage of facebook blogs and forums.

Social media is great for networking and meeting people who have similar interests or areas of work. Social media sm use is a rapidly growing phenomenon among millennials.